PARK MGM

PARK MGM
Floor Analysis & Revenue Growth Opportunity
An observation-led approach to incremental floor performance
September 2026
Aristocrat Gaming × Park MGM Casino
Before Anything Else — Priorities
My objective is simple: understand the floor before recommending a change. I start with observation, then use the conversation and the data to determine whether an opportunity is real.
UNDERSTAND
What is happening across the floor?
IDENTIFY
Where might there be an opportunity?
EXPLORE
What could we test together?
The goal is incremental value for Park MGM — not simply more Aristocrat floor share.
The Floor Told Me Three Things
1
TRAFFIC + VISIBILITY
~23 slot positions sit directly adjacent to the hotel elevators. In addition to all hotel guests, this area draws traffic from the bordering conference center, pool entrance and ATM/bill breaker.
Direct Observation
2
PRODUCT RECOGNITION
Buffalo drew visible player engagement throughout the floor. Three employees independently identified it as one of the property's most popular products.

Staff Feedback — Directional, Not Performance Data
3
POTENTIAL TESTABLE REAL ESTATE
At least two positions appear capable of supporting additional product. Before assuming availability: what are your current plans for the showroom floor?
Observation + Staff Confirmation — Reason for Vacancy Requires Validation
What I Know. What I Assume. What I'd Validate.
A floor walk generates a hypothesis. Performance data determines whether it's a real opportunity. Here is the framework I use to stay intellectually honest.
MY WORKING HYPOTHESIS
A highly recognizable product may generate more value than comparable, less recognizable products when aligned with a high-traffic, high-visibility player path.
Our Path Forward
When the data supports the hypothesis, here's how we explore it.
IDENTIFY THE OPPORTUNITY
A floor walk surfaces a hypothesis worth exploring.
CHECK THE DATA
Park MGM's performance data validates or challenges the assumption.
COLLABORATE ON A PROPOSAL
We build a recommendation grounded in your floor — not ours.
DEFINE SUCCESS
We agree on the scorecard before anything moves.
LAUNCH TOGETHER
A controlled, reversible test — on your timeline and your terms.
This isn't just a standard Aristocrat playbook. The framework is the same — the recommendation will be built entirely around Park MGM's floor, data and priorities.
Here's What I'd Like to Test
A controlled reallocation — not a request for more floor footprint.
01 — MOVE RECOGNITION TO THE TRAFFIC
Identify a Buffalo cabinet on the floor — using performance data to select a product underperforming its current benchmark — and relocate it into the hotel elevator position.
This is the core of the test. High traffic + high recognition in the same position.
02 — RELOCATE THE DISPLACED MACHINE
Move the existing cabinet currently occupying the elevator position into one of the identified open floor spaces — if the space is available and operationally viable.
No product leaves the floor. This is a reallocation, not a removal. Subject to vacancy validation.
03 — BACKFILL WITH A LEASED ARISTOCRAT CABINET
Backfill the Buffalo/Stampede's original position with a leased Aristocrat cabinet — a validated accessory or link performer such as Lightning, Dragon or Phoenix link.
Subject to performance fit, physical constraints and commercial terms.
WHY THIS WORKS
No product is removed from the Park MGM floor
Performance data selects the Buffalo candidate — not assumption
Low upfront cost — the backfill cabinet comes in on a lease
The test is defined, measurable and fully reversible
Tests product recognition, placement and incremental value simultaneously
Let's Agree on Success Before We Start
The test only matters if it creates incremental value for Park MGM.
FINANCIAL
WPU
Coin-in
Incremental revenue vs. baseline
Performance vs. floor benchmark
PLAYER
Seat occupancy
Machine utilization
Sustained demand
Daypart performance, particularly during peak hours
FLOOR
Total-floor performance
Surrounding-bank impact
Cannibalization
Competitive mix balance
No fabricated numbers. The scorecard will be built together, using your data and your benchmarks.
What Protects the Floor?
A test, not a commitment.
PERFORMANCE
The test has to create incremental value for Park MGM — not simply move revenue between positions.
CHOICE
No units leave your floor. This is a reallocation, not a removal.
CONTROL
The test is defined, measurable and reversible. Park MGM decides whether the result earns the next step.
I'm not asking Park MGM to bet on Aristocrat. I'm proposing a way to let the floor prove the opportunity.
Let's Pressure-Test the Test
What am I missing?
PLACEMENT
Does this fit your floor strategy? What constraints or planned changes haven't I seen?
MIX
Which Buffalo/Stampede product would you consider the right candidate based on current performance? What competitive product needs to remain protected?
RISK
What concerns you about the test? What outcome would tell you it isn't working?
Your input should shape the test before we launch it — not after.
Here's What Happens Next
I TAKE THIS BACK
I'll rework the proposal using everything we've discussed today — your priorities, your floor, your constraints.
YOU GET A TAILORED RECOMMENDATION
A specific, data-grounded pilot built for Park MGM. Not a template. Not a pitch deck.
WE REVIEW BEFORE ANYTHING MOVES
One more conversation to pressure-test the recommendation together — before a single machine is touched.
ONE ASK BEFORE WE WRAP
What does your calendar look like over the next 1–2 weeks for us to reconnect? I'll take today's conversation, build the tailored recommendation, and we'll pressure-test it together before anything moves.